Market Affect and the Rhetoric of Political Economic Debates

"Market Affect and the Rhetoric of Political Economic Debates is not only a landmark intervention into the rhetoric of economics but also one of the most important advances in rhetorical theory in decades. By carefully interweaving the rhetorical tradition with contemporary studies of affect and materiality, Chaput provides a powerful reformulation of key concepts like agency, identification, and persuasion."—Kendall R. Phillips, Syracuse University

"If affect shapes the market and if the market moves us rhetorically, then economics can explain capitalist rhetoric. Historians, economists, and rhetorical theorists will value Chaput's erudite analyses and the conclusion to her genealogy: Smith, Keynes, Hayek, and Friedman persuaded with their 'superior affective sensibility."—Mark Garrett Longaker, University of Texas at Austin

"In addition to making specific, compelling, and timely arguments about the function and effects of affect in political economic debate, the ambitious scale and scope of Market Affect and the Rhetoric of Political Economic Debates make it an essential resource for understanding the entanglements and possibilities of rhetorical theory in the contemporary moment."—Rhetoric Review